Seattle is a city full of art and design, there's no question about it. It has more furniture store and restaurants that aim for life-enhancing experience more than what I would see in LA. Most of them are very low-profile, not as noticeable to find if you don't pay attention to their small signage. Chocolate store, Fran's Chocolates, is one of them. I almost passed by it if it wasn't for my family members who had been there before to point it out for me.
Fran's Chocolate sells hand-made chocolates and chocolate-related sweet beverages in the store. I'm more into their package designs and logo more than anything else in the store. The logo is simple with the word "Fran's" being stretched out in a san serif font. The word "chocolates" is very small and compressed, sitting next to "Fran's" quietly. I personally prefer looking at the package design at the entrance, and then move on to the chocolates sitting quietly behind the counter glass.
The interior was decorated with tall ceiling, massive white marble floor, and brown in-set display cases that are full of Fran's Chocolate's chocolate boxes. The display cases and counter glass are the only two spots where chocolates can be seen, which makes it easier for the customers to find the items. Which reminds me of how Godiva does it differently in LA....The whole entire store has chocolates everywhere in a Godiva store. It makes me having a headache just to find what I need.
Design is very important. It allows your audience (clients) to know what you got to show, and what you want them to know without being lost. When you lost your audience, your design has pretty much failed.
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